Key Findings

The impact of COVID-19 was felt by agencies large and small across the globe, and the results of our survey showed some interesting differences in the ways agencies were affected.

A few findings from the Report:

  • 57% of agencies are anticipating the impact of COVID-19 to last for more than 6 months.
  • 66% of agencies experienced a decrease in overall revenue, whilst 16% saw an increase.
  • 58% of agencies offered flexibility in their terms, whilst 28% of agencies reduced their fees.
  • 80% of the agencies will explore, continue or increase their investment in outsourcing.

Survey Report Form

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The Survey Breakdown

  • 130+

    Agencies

  • 50%

    of CEOs

  • 20%

    of Senior Leaders

  • 80+

    Learnings

  • 30+

    Team Size Agencies

Special thanks to our promoters & industry influencers

Rand Fishkin
Co Founder and CEO, SparkToro

SparkToro makes it easy to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Now ?nd the publications and people your audience pays attention to with an ease.

www.sparktoro.com
Sarah Anyan
Head of Marketing, Clutch

Clutch is one of the leading ratings and reviews platforms that publishes the most extensive and referenced client reviews in the B2B services market.

www.clutch.co
Elliot Condon
Founder, ACF plugin

ACF plugin is one of the most popular and widely used WordPress plugins, with over 2 million active sites.

www.advancedcustomfields.com
Luke Marchant
Business Partnerships Manager,
Econsultancy

Econsultancy arms a global community of over half a million marketers and ecommerce professionals with the research, data, analysis, training, events and online resources.

www.econsultancy.com
Shane Barker
Digital Marketing Consultant

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

www.shanebarker.com
Ana Thorsdottir
Head of Business Development & Partnerships, EMEA

Tagger is a 360 Influencer Marketing solution platform that allows brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.

www.taggermedia.com

Contributors

& more...

Why did we do
this survey?

We designed this survey for agency owners and employees to better understand how the digital marketing industry has been affected by COVID-19. We wanted a report that would help them make more informed decisions on where they should focus their energy now and in the future moving forward.

Uplers was able to create this report only through the collaboration of 130+ global agencies and we thank each and every one of them for their contributions.

About Uplers

Uplers is one of the largest, globally recognized outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

With over 7 years of experience, a team of over 500+ marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Uplers serves its clients with top-notch quality services using its dedicated team model, fixed price model as well as digital assets. We will deliver your business requirements according to your needs and preferences based on the business model you choose.

Our Engagement Models include:

  • Project-to-Project Basis
  • Dedicated Teams Model

We specialize in Web Development, Digital Marketing & Marketing Automation.

Front-End Development

WordPress Development

HubSpot Development

UI/UX Design

Search Engine Optimization

Search Engine Marketing

Programmatic Advertising

Email Marketing

Salesforce Automation

Marketo Automation

Get In Touch

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