About Certified Marketo Team

Set-up Certified Marketo Teams

Marketing is now 50% of science. It means when it's about marketing, you cannot rely on the hypothesis. 'Science' in 'marketing' is interpreted as formulaically predictable phenomena like physics equations for customer retention. You need to understand the AI techniques in the best way to make 1-to-1 marketing effective. Precision here can turn the game upside down.

The Marketo Teams work within complex algorithms of the automation platform and optimize your digital campaigns in order to achieve the desired marketing goals and integrate their marketing efforts to produce the desired outcome.

The Teams will be responsible for lead management, lead nurturing, lead scoring, bi-directional CRM syncing, email marketing, web activity tracking, campaign analysis, etc.

Dedicated Marketo Teams - Ways They Benefit

Optimize the Customer’s Journey

Set-up & Optimize the Customer’s Journey

The Teams automate and measure digital campaigns across channels in order to set-up, organize and optimize the customer’s journey based on rich behavioral data, sophisticated journey flows, built-in intelligence, etc., to boost sales opportunities and increase conversions.

Personalize at Scale

Personalize at Scale

The Teams use predictive content, perform A/B testing, and personalized campaigns in order to deliver consistent and relevant experiences to customers, each and every time.

Engage Potential Leads Across Every Channel

Engage Potential Leads Across Every Channel

The Teams work on the campaigns to reach the right prospects across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences.

Improve Impact

Improve Impact

They optimize your marketing impact using the mechanisms of the automation platform with comprehensive measurement and revenue attribution.

Get A Reliable Team For Your Business

Dedicated Marketo Teams for
Startups, Agencies & Companies

Dedicated Teams are the best solution when it comes to acquiring talent in the present times across the globe. Let’s find out what makes Dedicated Marketo Teams the right fit for startups, agencies, and companies.
  • Startups
  • Agencies
  • Companies
Marketo Startup Support Team

Startups

Dedicated Teams give startups the flexibility, helps avoid building a fully-focused team for hiring talent, find the niche skills at ease, and maximize efficiency in their execution practices. They work towards the goal of making marketing automation solutions efficient for startups

Ownership

Agencies

Nearly 48% of agencies have moved to Dedicated Marketo Teams to drive digital campaigns using automation platforms like Marketo. This helps them to make the optimum use of the data and gain insights from Marketo and shape the customer experience and journey accordingly. Finding talents for Marketo often becomes difficult but hiring Dedicated Teams widens up the option.

Transparency

Companies

According to a few research and surveys, it's found that innovation or skills aren't necessarily the constraints for corporate companies. Instead, the main challenge is the excess institutional control and the inability to scale up innovations that limit entrepreneurs' freedom to make decisions. Building Dedicated Marketo Teams help companies overcome the scale-up challenge. This model stands out as a winning formula for doing things differently, eliminating unnecessary burdens, and growing at a faster pace.

Key Expertise of Our Marketo Teams

Platform Implementation

The Teams have correct platform implementation understanding. They know the dynamics of CRM integration and so channelize the process in the most simplified manner. Implementation is everything as that's what will show meaningful results.Teams match the best practices of revenue marketing with technology capabilities.

Lead Scoring & Nurturing

The Marketo lead scoring and nurturing teams are experts in the strategic building of lead scoring programs and proficient execution of them while adhering to the industry standards. The Teams work hard and leave no stone unturned in creating leak-proof funnels. They are well-acquainted with the best practices that can engage the prospects at every step throughout the sales funnel, ensuring the right content is delivered to the right people at the right time.

Campaign Execution & Optimization

The Teams are proficient in executing campaigns while adhering to the industry standards and know the best techniques of optimization that can help make a positive impact on revenue. We constantly train and educate our Teams to ensure that they are capable of executing these campaigns in the best manner, making use of the technology to the fullest.

Marketo Sales Insight

The Teams are well-acquainted with MSI practices. They know MSI installation and integration within the CRM environment and are equipped with the knowledge to do training sessions with the sales team to enable them to understand the right practices of accessing MSI (Marketo Sales Insight) and get value out of the information.

Marketing Analytics

If you can't measure it, you can't manage it. Digital campaigns need tracking, analysis, and continuous improvements. The Teams are proficient in mapping and analysis. They know the tactics and so are able to make things work.

Pick the Best Fit Resource as a Service

Pro Market

Marketing Automation Pro
Marketo Certified Associate

  • Campaign Strategizing
  • Creative Suggestions
  • Multi-channel Media Planning
  • Implementation on Platform
Email Template

Email Templates
Marketo Developers

  • Campaign Strategizing
  • Creative Suggestions
  • Multi-channel Media Planning
  • Implementation on Platform
Landing Page

Landing Pages
Marketo Developers

  • Campaign Strategizing
  • Creative Suggestions
  • Multi-channel Media Planning
  • Implementation on Platform

Pick the Best Fit Resource as a Service!

Marketo Email Developer
Strong experience and knowledge of HTML/CSS/CSS3.
1 - 4 years of experience working in email marketing and development world.
Ability to create and deploy email template in Marketo.
Have experience of testing and rendering your email client correctly in all email clients.
Ability to identify, define and build reusable modules for Marketo modular email templates.
Added advantage of having a capability to create emails for other ESPs like Hubspot, SFMC, Mailchimp, Campaign Monitor.
Ability to test and resolve coding issues.
Understanding of email marketing practices
Ability to use Adobe Creative Suite plus Sketch, Invision, Figma, Zaplin
Creative Thinker and ability to resolve complex coding issues quickly and accurately
Knowledge of CAN-SPAM and Email Regulation
Sound knowledge of velocity scripting in Marketo
Having well versed experience of creating tokens and snippet to help you built dynamic email templates.
Make sure your email renders absolutely perfect in all email clients.
Ability to make smaller edits in your current Marketo Landing pages
Marketo Developer
Strong knowledge in HTML, CSS/CSS3, JS, JQuery.
Basic JavaScript implementation
1 - 4 years of experience working in email marketing and landing page development.
Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
Ability to convert comprehensive layout and wireframes into working HTML pages in Marketo using guided pages.
Creating forms and ability to integrate with landing pages.
Having experience of testing and rendering your landing pages on all browsers.
Ability to use Adobe Creative Suite plus Sketch, Invision, Figma, Zaplin.
A strong understanding of concept development, layout composition, site functionality, interaction, user interfaces, navigation, typography, and basic drawing skills.
A general understanding of SEO and its impact on the web.
Understanding of cross-browser compatibility issues and how to get around them.
Knowledge of best practices to optimize web pages for speed and performance.
Add on advantage of creating HTML pages as well as landing pages in SFMC, Unbounce, Pardot, etc.
Marketo Certified Associate
Strong experience and knowledge of HTML/CSS/CSS3.
Ownership of all setup, execute and manage email & marketing automation programs.
Ability to import, segment list and ability to work on data hygiene and data validation.
Experience in setting up & managing of scheduling, testing, deployment of email campaigns along with effective QA process.
Good with analytical skills and should be able to drive results for every campaign.
Experience in setting up A/B & Multivariate Testing of campaigns.
Exposure of working with clients across the globe and pro in client management practices.
Awareness of email marketing domain and able to implement email best practices, including segmentation, deliverability, copy and design approaches.
Awareness with relational database concept and SQL queries.
Expert in Excel and should be able to create pivots and custom reports on Excel as per need.
Basic Project Management Practices
Marketo Automation Experts
Ownership of all setup, execute and manage email & marketing automation programs.
Knowledge and experience in managing production of, but not limited to, emails, dynamic emails, landing pages, pop-ups, banners in DIY ESP and marketing automation platforms.
Ability to import, segment list and able to work on data hygiene and data validation.
Experience in setting up & managing of scheduling, testing, deployment of email campaigns along with effective QA process.
Able to drive insights out of reports on the performance of each campaign.
Good with analytical skills and should be able to drive results for every campaign.
Experience of setting up A/B & Multivariate Testing of campaigns.
Exposure of working with clients across the globe and pro in client management practices.
Basic awareness of HTML/CSS
Awareness of email marketing domain and able to implement email best practices, including segmentation, deliverability, copy and design approaches.
Expert in Excel and should be able to create pivots and custom reports on Excel as per need.
Basic Project Management Practices
Ability to sense and plan productivity improvement on assets production for every clients on their campaigns.
Excellent in communicating and presenting ideas and outcome to clients.

A few details to get the ball rolling.

We would like to know a few things about you so that we don’t sound like strangers when we talk to you.

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Reasons to Build Marketo Teams with Uplers

  • Knowledge

    At Uplers, the Teams are rightly trained to the latest techniques and technology processes. They remain aligned to the latest industry best practices and will be a great asset for anybody to have them in the team.

  • Smart & Focused

    When it’s about using the Marketing Automation platform, smartness, focus, and attention to detail are needed to trigger the pain points and create campaigns optimized to reach the desired target audience. The best utilization of the platform can be obtained if the right talent handles it. The Teams are efficient with the use of the platform.

  • Certified

    The Dedicated Marketo Teams at Uplers are certified. They understand the nitty-gritty of the platform. Whether it’s technical strategizing, data-driven analysis, implementation, optimization, and tracking, the Marketo Teams at Uplers are the best fit to perform all of it flawlessly.

  • Execution Being the Core

    The Teams at Uplers specialize in the execution practices. They know the best practices for implementing a successful marketing automation solution.

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